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Story tell your (software) product
Sometimes workshops begin by having each participant stand up and do a self-presentation. At a recently held storytelling for marketing workshop first thing I asked the participants to write down...
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When do companies buy software?
When creating a marketing strategy for software one considers what to communicate and how. And when considering software adoption by companies, one tries to meet usability and provide the features...
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Home made online marketing requires …
How much time does home made online marketing requires to launch a software product / service? Out of 100 developers creating games, web services, iPhone apps and so on… 50/100 50 of our 100 simply...
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